McDonald’s seeks to recover customers who feel that the chain is no longer as cheap as before. After admitting that their prices had shot, the company announced that it will reduce the cost of several of its combined menus in the United States.
According to information published by The Wall Street Journal and CNNMcDonald’s and its franchisees will lower the prices of eight popular menus by 15 % compared to what the products would cost separately. The new prices will enter into force next month and the company will offer financial support to the franchisees that agree to apply the reduction.
In addition, the offer will be expanded with new promotions: a breakfast for 5 dollars and a special Big Mac combo with McNuggets for 8 dollars, recovering the idea of the “extra value Meals” that made the chain famous.
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Chris KempczinskiCEO of McDonald’s, recently acknowledged that many clients stopped perceiving the brand as economic. In some places, the menus exceed 10 dollars, which has generated complaints and debates on social networks. Even an 18 dollars Big Mac menu that went viral in 2023 lit the discussion about whether the chain had lost its essence.
With these measures, McDonald’s hopes to improve the perception of value, retain customers looking for accessible prices and maintain the impulse of sales after difficult months.
